Display structure



April 9, 1957 H. F. GROYA DISPLAY STRUCTURE Filed Dec. 27, 1954 a M j 9/ya a d 6% M a M m f F j E Z H HWf a W DISPLAY STRUCTURE Herman F. Groya,Morton Grove, Ill. Application December 27, 1954, Serial No. 477,679Claims. (Cl. 248-152) This invention relates to display structures, andmore particularly to a structure adapted to be formed from flexiblesheet material, such as cardboard, to support and display articles ofmerchandise upon a store counter or the like.

An object of the invention resides in the provision of a displaystructure embodying a plurality of hingedly connected sections formedand arranged to detachably engage the flanged base of a bottle and tosupport the latter in upright position in front of a display panelsection.

A further object of the invention resides in the provision of a displaystructure comprising front and back portions secured together, the backportion having wing sections secured in the set-up positions by a bottlemounted in an aperture in the front portion.

Another object of the invention resides in the provision of aninexpensive display structure adapted to be shipped and stored in aflat, knockdown condition for ready assembly at the point of use.

The invention embodies other novel features, details of construction andarrangement of parts which are hereinafter set forth in thespecification and claims and illustrated in the accompanying drawing,wherein:

Fig. l is a front elevational view illustrating a display structureembodying features of the invention.

Fig. 2 is a side elevational view of same.

Fig. 3 is a vertical sectional view taken along the line 3-3 of Fig. 1.

Fig. 4 is a fragmentary plan view illustrating the front portion blankof the display structure.

Fig. 5 is a fragmentary plan view illustrating the back portion blank ofthe structure.

Referring now to the drawing for a better understanding of theinvention, the display structure is shown as comprising a front portion6 and a back portion 7 formed of flexible sheet material, such ascardboard, and adhesively united to each other at 8 to form a two-plyunit. If desired, the front and back portions may be formed from asingle blank of sheet material folded upon itself at 9.

The front portion 6 is shown as comprising a front panel 11 hingedlyconnected along score lines 12-12 to an upper wall 13 which, in turn, ishingedly connected along a score line 14 to a base 16. The front portion6 is cut transversely at 17-17 and scored at 18 to provide a lockingflap 19 hingedly connected to the base 16.

An article receiving aperture 21 of greater length than width is formedin the front panel 11 and upper wall 13 of the front portion 6, theaperture being defined by a front edge 22, upwardly converging sideedges 23-23, and a top edge 24.

The back portion 7 is shown as comprising a back panel 26 hingedlyconnected along parallel score lines 27-27 to generally triangular-shapeside walls 28-28 which, in turn, are hingedly connected along upwardlyconverging score lines 29-29 to generally triangularshape wings 31-31.Side flaps 32-32 are hingedly connected along coplanar score lines 33-33to the lower ends of their respective side walls 28-28. A clearancerecess 34 is formed in the lower end of the back panel 26.

As illustrated in Figs. 1, 2 and 3 in the drawing, the display structureis adapted to receive, support and display a bottle 36 having agenerally oval-shape base 37 formed with a marginal flange 38. Inassembling the bottle on the display structure, the base 37 of thebottle is first inserted into the aperture 21 and then rotated about itslongitudinal axis approximately to cause the front edge 22 and sideedges 23-23 to snugly engage the base with the flange 38 disposed underthe upper wall 13.

The side walls 28-28 are next moved forwardly to planes normal to theback panel 26. The wings 31-31' are then pivoted inwardly toward eachother and thence rearwardly into abutting engagement against the frontpanel 11. The upper wall 13 is then pivoted forwardly and upwardly todispose the bottle 36 against the wings 31-31 and front panel 11.

The side flaps 32-32 are then folded toward each other for engagementagainst the base 37 of the bottle, and the base 16 is folded rearwardlyagainst the side flaps. During folding of the base 16, the locking flap19 is inserted upwardly between the front panel 11 and back panel 26 tosecure the display structure and bottle in set-up assembled condition.

While the invention has been shown in but one form, it is obvious tothose skilled in the art that it is not so limited but is susceptible ofvarious changes and modifications without departing from the spirit andscope of the claimed invention.

I claim:

1. In an article display formed of flexible sheet material, a frontpanel, a back panel secured to the front panel, an upper Wall hinged tothe lower edge of the front panel and having an aperture to receive anarticle,

side walls hinged to and projecting forwardly from the back panel, wingshinged to the forward ends of said side walls and converging rearwardlytoward and engaging said front panel, side flaps hinged to the lowerends of said side walls and projecting toward each other, a base hingedto said upper wall and projecting rearwardly under the upper wall andsaid side flaps to support an article disposed within said aperture, andan attachment flap hinged to said base and projecting upwardly betweensaid front and back panels.

2. In an article display formed of flexible sheet mate rial, a frontpanel, a back panel secured to the front panel, an upper wall hinged tothe lower edge of the front panel and having an aperture to receive anarticle, side walls hinged to and projecting forwardly from the backpanel, wings hinged to the forward ends of said side walls andconverging rearwardly toward and engaging said front panel, side flapshinged to the lower ends of said side walls and projecting toward eachother, a base hinged to said upper wall and projecting rearwardly underthe upper wall and said side flaps to support an article disposed withinsaid aperture, and an attachment flap hinged to said base and projectingupwardly between said front and back panels, said side walls and wingseach being generally triangular-shape.

3. In an article display formed of flexible sheet material, a frontpanel, a back panel hinged and secured to the front panel, an upper wallhinged to the lower edge of the front panel and having a pear-shapedaperture to receive an article, side walls hinged to and projectingforwardly from the back panel, wings hinged to the forward ends of saidside walls and converging rearwardly toward and engaging said frontpanel, side flaps Patented Apr. 9,1957

hinged to the lower ends of said side walls and projecting toward eachother, a base hinged to said upper wall and projecting rearwardly underthe upper wall and said side flaps to support an article disposed withinsaid aperture, and an attachment flap hinged to said base and projectingupwardly between said front and back panels.

4. In an article display formed of flexible sheet material, a frontpanel, a back panel secured to the front panel, an upper wall hinged tothe lower edge of the front panel and having an aperture to receive anarticle, side walls hinged to and projecting forwardly from the backpanel, wings hinged to the forward ends of said side walls andconverging rearwardly toward and engaging said front panel, side flapshinged to the lower ends of said side walls and projecting toward eachother, a base hinged to said upper wall and projecting rearwardly underthe upper Wall and said side flaps to support an article disposed withinsaid aperture, and an attachment flap hinged to said base and projectingupwardly between said front and back panels, said front panel and upperwall including edges defining an aperture, said aperture being ofgreater length than width whereby an article of generally oval sectionis snugly engaged therein when rotated to display position about an axisperpendicular to said base.

5. A display according to claim 1 including an article mounted in saidaperture in said upper wall and in abutting engagement against saidwings to maintain the latter in fixed position.

References Cited in the file of this patent UNITED STATES PATENTS1,194,801 Williamson Aug. 15, 1916 1,687,138 Myers Oct. 9, 19281,713,758 Horwath a- May 21, 1929 1,729,014 Scheretto Sept. 24, 19291,896,721 Richards Feb. 7, 1933 2,229,427 Tanner Jan. 21, 1941

